Critical Strategic Analysis of General Electric (GE) Aviation Business

This paper provides a critical strategic analysis of the General Electric (GE) Aviation business unit to evaluate its competitive position, resources, and future growth directions within the aviation industry. The study utilizes strategic frameworks, including a SWOT analysis and the Boston Consulting Group (BCG) matrix, to determine how GE Aviation has maintained its role as a market leader with a significant market share.

The analysis highlights that GE Aviation is the most profitable business unit for General Electric, primarily due to its continuous investment in innovation, advanced technology (such as additive manufacturing and digitalization), and a strong focus on high-margin aftermarket services. Key strengths include a strong global presence, diversified product portfolio in both military and commercial engines, and robust R&D capabilities. The findings suggest that despite challenges like supply chain constraints and geopolitical risks, GE Aviation's strategy of product development and investment in next-generation flight technologies (like the RISE program) positions it for sustained future growth and addresses industry demands for efficiency and sustainability. The research identifies opportunities for further expansion into the aircraft assembly business to capture more market share.